Take any job then show the person “out of the uniform” with video
People bring a brand to life and video can show people in action. The opportunity is to show people as people, not as the “deliverers of a technical process” if that makes sense.
Here is a short example of how we were challenged to show a technical process on film (bi-fold doors being installed) yet we came at the project from the perspective of the installer. Through seeing the installation through his “lens”, it gave added depth and meaning to the process (as well as the brand) through telling a personal story.